吕梁市场营销经理
市场营销经理是负责制定和执行企业的市场营销策略和计划的专业经理人。该职位需要负责市场调研分析、产品定位、市场推广、品牌建设、渠道管理，以及与销售部门合作实现销售目标等工作。市场营销经理需要具备良好的市场洞察力和分析能力，能够根据市场变化及时调整市场策略。同时，他们还需要与产品开发、营销团队及其他部门有效沟通，以确保市场营销活动与整体业务目标保持一致。此外，市场营销经理还需要领导和培训团队成员，监督并评估团队绩效，确保团队达成市场目标。综合而言，市场营销经理需要具备较强的沟通能力、团队合作能力和执行能力，以实现企业的市场营销目标。
薪酬概览
平均月薪
¥9800
中位数 ¥8500 ｜ 区间 ¥8000 - ¥11500
数据来源：样本数量过少，仅供参考；更新时间：2026年7月13日
月薪分布
66.7% 人群薪酬落在 8-15k
三大影响薪酬的核心维度
影响薪资的核心维度1：工作年限
影响薪资的核心维度2：学历背景
市场需求
6月新增岗位
33
对比上月：岗位新增14
数据由各大平台公开数据统计分析而来，仅供参考。
岗位需求趋势
不同经验岗位需求情况
| 工作年限 | 月度新增职位数 | 职位占比数 |
|---|---|---|
| 1-3年 | 16 | 66.7% |
| 不限经验 | 8 | 33.3% |
热招职位
1、负责具体执行车物案件查勘定损工作；
2、负责重大、疑难、争议案件的上报并提出处理建议，对有需要复勘的车物损案件进行复勘；
3、负责损余物资回收相关工作；
4、负责所处理案件单证收集工作；
5、负责所处理案件的未决跟踪及清理工作；
6、负责领导交办的其他事项。
1.负责梳理产品线定位，研究区域用户调研，做品牌+产品线+竞品的定位分析，洞察行业变化趋势，传播途径的变化，制定可落地的区域整合营销推广策略，提炼品牌价值，并制定可落地的市场整合营销宣传计划，提交方案；
2.负责实施品牌沟通营销专项，包括统筹预算、供应商等各类市场资源，策划、组织、 执行品牌/产品线的各类营销campaign，并进行质量控制和效果跟踪评估；
3.与产品研发与产品营销、公关、零售、social media、GTM、DM、电商、BD等团队密切联动，组织内外部资源，推动品牌营销专项的实施与落地；
4.与潜在客户、合作伙伴、重点媒体策划开展营销合作，实施品牌规范并维护良好的品牌形象；
5。通过市场复盘及竞品线上营销策略调研，对现有IMC营销方案进行持续性的优化，提升落地效率。
1、市场战略规划： 制定并执行公司年度市场战略计划，完成品牌曝光、用户增长及销售转化目标；
2、品牌管理与推广： 统筹品牌形象建设，策划线上线下整合营销活动（如行业展会、媒体合作、数字营销等）；
3、市场数据分析： 监控市场动态及竞品动向，通过数据分析优化投放策略，提升ROI；
4、团队管理： 带领市场团队（策划、运营、设计等）高效协作，推动项目落地；
5、资源整合： 开拓并维护媒体、渠道、KOL等合作资源，提升品牌行业影响力。
1、区域城市品牌物业广告拓展及投放
(1)有效拓展高质量的广告资源，建立区域广告资源池，评估投放数量、等级、费用并做有效分析和复盘，实现效益最大化;
(2)随产品上新节奏，围绕主题季或S品，进行物业广告媒体投放，增加品牌曝光度
2、品牌市场活动落地执行
(1)开拓本地市场合作，有效整合区域活动资源，自主统筹策划年度区域市场活动，并有效落地执行，提升区域品牌曝光度及影响力;
(2)承接落地总部统筹的区域活动，提供活动支持，保证活动顺利进行;
(3)品牌市场活动复盘，撰写结案报告，对活动效果进行总结分析。
(4)深入理解区域市场需求和商务目标，统筹策划针对区域的专项营销活动，高效执行，并持续追踪分析活动效果，有效提升品牌在区域的影响力，助力区域运营业绩。
3、新店开业活动策划及执行：
针对特殊门店及标杆门店开业，策划门店开业仪式、环境布置及特殊营销申请，统筹全案落地执行，并提炼出可推广的流程或方案。
4、品牌形象标准化:规范监管门店终端形象，确保区域品牌形象规范统一;确保视觉呈现符合品牌调性。
5、品牌培训:针对运营及发展部各工作对接岗位定期培训，同步品牌管理规范标准更新及流程优化。
6、门店巡检:定期巡店，规范门店品牌形象，追踪新品促销、新店开业、专项活动等营销物料标准摆放。
1、区域城市品牌物业广告拓展及投放
(1)有效拓展高质量的广告资源，建立区域广告资源池，评估投放数量、等级、费用并做有效分析和复盘，实现效益最大化;
(2)随产品上新节奏，围绕主题季或S品，进行物业广告媒体投放，增加品牌曝光度
2、品牌市场活动落地执行
(1)开拓本地市场合作，有效整合区域活动资源，自主统筹策划年度区域市场活动，并有效落地执行，提升区域品牌曝光度及影响力;
(2)承接落地总部统筹的区域活动，提供活动支持，保证活动顺利进行;
(3)品牌市场活动复盘，撰写结案报告，对活动效果进行总结分析。
(4)深入理解区域市场需求和商务目标，统筹策划针对区域的专项营销活动，高效执行，并持续追踪分析活动效果，有效提升品牌在区域的影响力，助力区域运营业绩。
3、新店开业活动策划及执行：
针对特殊门店及标杆门店开业，策划门店开业仪式、环境布置及特殊营销申请，统筹全案落地执行，并提炼出可推广的流程或方案。
4、品牌形象标准化:规范监管门店终端形象，确保区域品牌形象规范统一;确保视觉呈现符合品牌调性。
5、品牌培训:针对运营及发展部各工作对接岗位定期培训，同步品牌管理规范标准更新及流程优化。
6、门店巡检:定期巡店，规范门店品牌形象，追踪新品促销、新店开业、专项活动等营销物料标准摆放。
1.负责新企业团金获客，做好获客策略落地，挖掘商机并建立批量自获客渠道，提升企业薪酬福利重点产品营销覆盖；
2.负责代发管户企业拓客及关键人的维护和深度经营，持续跟踪企业薪酬福利相关需求，负责进企深度经营平台搭建，做好产品营销及服务；
3.负责管户企业营销活动策划与组织，牵头做好活动方案设计及落地，负责所在区域的获客渠道建设和品牌推广，提高我行区域影响力。
4.完成支行交办的其他工作。
1.负责新企业的代发拓展，代发及非代发批量获客渠道的拓展与维护。
2.负责管户企业的关键人维护与深度经营，协助做好企业进企活动的开展，确保客户规模的稳定增长。
3.负责协助主管做好目标计划的实施，促进客户规模的稳定增长。
4.负责做好代发业务相关的流程及合规工作，如代发协议签订、批量开户、离行设备使用和保管等。
5.负责管户企业营销活动策划与组织；负责零售自拓，推动团队获客与经营指标达成。
6.完成领导交办的其他工作。
主要职责：
1.战略规划：深度研判大健康和营养食品行业趋势、消费需求及竞品动态，结合公司现有产品线，制定中长期业务发展规划与年度落地计划，明确业务目标与增长路径。
2.解决方案与产品创新：主导跨品类解决方案的产品组合创新，负责场景化解决方案的设计与迭代，推动产品及组合方案从概念到上市的全流程落地，挖掘产品创新与业务拓展机会。
3.市场推广：策划社群裂变等创新玩法，配合业务沟通实现精准推广，联动前线业务与 ABO 伙伴开展落地执行，提升品类市场渗透率与业绩转化。
4.协同资源：协同外部合作资源，建立高效协作机制，保障不同解决方案的推广和运营工作有序落地。协调解决方案推进、产品上市、市场运营过程中的各类问题。
5.预算与成本管控：负责解决方案预算的规划、执行与过程管理，保障资源合理配置与高效使用。
• Develop and implement comprehensive brand marketing strategies that align with Keeta's vision and goals, focusing on driving brand awareness and achieving business targets.• Formulate branding campaigns, including thematic, tactical, seasonal advertising, joint promotions, and event planning. Collaborate with cross-functional teams, including product, operations, and design.• Identify and establish strategic partnerships with restaurants to create joint promotion opportunities.• Track and analyze key marketing metrics to measure campaign effectiveness, providing data-driven recommendations for optimization.• Manage marketing budgets effectively to ensure optimal resource allocation.• Stay informed about industry developments and best practices to foster continuous improvement and innovation.• Leverage AI tools (e.g., Copilot, ChatGPT, or internal AI platforms) to accelerate campaign ideation, content creation, and performance analysis — driving efficiency across the full marketing workflow and promoting AI adoption within the team.
1、负责新企业团金获客，做好获客策略落地，挖掘商机建立批量自获客渠道，提升企业薪酬福利重点产品营销覆盖。
2、负责代发管户企业拓客及关键人深度经营，持续跟踪企业薪酬福利相关需求，做好产品营销及服务工作。
3、负责组织市场营销活动，牵头做好活动方案设计及落地。
About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centers for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
Responsibilities
1. Develop and execute comprehensive marketing strategies to promote overseas hotel accommodation, including internal training and external launch plans to increase product adoption
制定并执行全面的营销策略以推广海外酒店，包括内部培训和外部发布计划以提高产品采用
2. Conduct competitive analysis and market research to support the commercial and product teams' efforts
进行竞争分析和市场研究，并支持商业和产品团队的工作
3. Collaborate with internal teams and external partners to ensure the successful implementation of marketing initiatives
与内部团队和外部合作伙伴合作，确保营销计划的成功实施
4. Translate technical details into benefits for partners and create compelling messages across marketing channels (case studies, landing pages, brochures, etc.)
通过各种营销渠道（如案例研究、登陆页面、宣传册等）运用技术手段帮助合作伙伴产生经济收益
5. Monitor and analyze campaign performance, utilizing data-driven insights to optimize strategies and achieve marketing objectives
监控和分析市场营销项目进展，利用数据驱动的洞察来优化策略并实现营销目标
6. Stay updated with industry trends and best practices, continuously improving marketing strategies to drive business growth
了解行业趋势和最佳实践，不断改进营销策略以推动业务增长
Requirements
1. At least 8 years of experience in marketing, own experience in team management, preferably within the tourism or hotel accommodation industry
拥有至少8年市场营销领域工作经验，具备团队管理经验，优先考虑旅游或酒店住宿等相关行业从业经验
2. Bachelor's degree in Marketing, Business, or a related field
获得市场营销、商业或相关领域的学士学位
3. Strong knowledge of marketing principles and best practices
对市场营销原则和案例实践有深入了解
4. Familiarity with behavioral insights and nudging, as well as good knowledge and understanding of OTA/ Travel industry
熟悉行为洞察方法和市场引导力，并对OTA/旅游行业有良好的知识和理解
5. Excellent communication and interpersonal skills, with the ability to multi-task and succeed in a fast-paced and cross-cultural environment
出色的沟通和人际交往能力，能够在快节奏和跨文化的环境中进行多任务处理并取得成功
6. High proficiency in English, able to communicate with internal teams and external partners without barriers.
精通英语听说读写，可以无障碍与内外部伙伴沟通
What’s more?
Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functionsInternal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impactWe provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertiseWe encourage flexible work arrangementHave fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
1、负责4s店市场分析及市场营销工作，制定4s店市场营销规划，有丰富的网络推广工作经验；
2、制定4s店年度市场营销工作计划与调研计划，按计划策划、组织、实施；
3、通过有效的市场活动提高公司集客量；
4、组织收集市场信息;
5、与厂家相关部门沟通市场信息及厂家市场推广策略、方案。
6、在区域内组织广告和促销活动时维护统一品牌形象。
The Senior Manager, Government Affairs for Brazil will report to the Director of Government Affairs for Latin America. This role will manage proactive engagement with and monitoring of relevant government officials and legislative and regulatory matters related to Alibaba and its business ecosystem. The successful candidate will manage legislative, regulatory and political matters at the Federal, State, District and Municipal levels in areas of relevance to Alibaba. They will strategically manage Alibaba’s legislative and regulatory advocacy initiatives across a range of environments in Brazil, with a specific focus on regulation in the area of ecommerce, digital services, product safety, intellectual property, consumer protection, logistics, tax, customs regulations, De Minimis and competition issues. The Senior Manager, Government Relations will be charged with understanding and working effectively within the political dynamics presented by advocating for a global business based in China. This role will also include day-to-day engagement with external resources, such as consultancies and trade associations, as well as any other relevant third party relationships. It is important that they be able to anticipate risks and opportunities, advise on engagement strategies and advocate on behalf of Alibaba.
ResponsibilitiesBrand Marketing & Brand Equity BuildingLead brand marketing initiatives for the Keemart business. Develop and execute brand communication strategies centered on brand positioning, core values, and long-term vision, continuously strengthening brand equity, user trust, and brand preference.Brand Content & Social Media ManagementOwn the content strategy and day-to-day operations of official social media channels. Build a clear and consistent brand tone, and drive brand visibility, favorability, and engagement through high-quality content, topic planning, and interactive community initiatives.Integrated Brand Communication & Project ManagementPlan and deliver brand-led integrated marketing communication projects, covering social media campaigns, content distribution, community touchpoints, and online-offline coordination, ensuring consistent brand messaging and impact across all consumer touchpoints.CSR & Community Engagement ProgramsLead or actively participate in the planning and execution of Corporate Social Responsibility (CSR) and community programs. Establish partnerships with local NGOs, community organizations, and relevant government or social institutions to deliver initiatives that generate real social impact while reinforcing brand purpose and reputation.Cross-functional Brand CollaborationWork closely with user growth, digital marketing, product, and operations teams to ensure brand strategy is consistently embedded across product experience, communication content, and user touchpoints, aligning brand objectives with business goals.