CTR

CTR Market Research is a joint venture between CITVC and Kantar Group, dedicated to integrating global advanced technology with China's local experience. By conducting continuous surveys and specialized custom research, we offer comprehensive trend analysis and high-value market insights, helping clients deeply understand the business environment and make marketing decisions. Our research areas include media management, brand and communication strategies, and consumer insights. We hold an authoritative third-party position and have developed monetizable products in fields such as 360° marketing and communication monitoring, consumer purchase and usage behavior measurement, media and consumption behavior, and media value assessment. These strengths extend to areas like media convergence, audience personalization, smart TVs, and cross-platform communication. For more details, please visit our official website at www.ctrchina.cn or follow our official WeChat account: CTR Insight.