市场专员

- Produce a wide range of marketing materials from new content for publishing online / offline to working with vendors to produce various design layouts in digital / print formats; all materials produced are to abide to the brand guideline and at best their best in representing a Harrow-branded school;

- Communicate clearly and work effectively with vendors /partners, provide clear briefing for high standard execution;

Duties and Responsibilities 岗位职责

1. Support the delivery of marketing initiatives:

• Develop on/offline communication platforms that adequately cover valid targeted consumer touch points through use of effective communications channels and understanding of local market.

• Follow through all marketing initiatives (such as event, promotional item, online and offline platforms, WeChat write up etc) with the highest standard that best represent a Harrow-branded school;

• Initiate and follow through internally and externally (such as vendors) on production of marketing initiatives / materials, maintaining high standards and giving clear instructions and guidance; work with partners with respect and effectiveness;

• Apply brand essence with local market insights, matching targeted audience needs;

• Good control of budget. Spend reasonably and follow up with internal finance procedures.

2. Enhance high brand awareness:

• Apply brand essence with local market insights, matching targeted audience needs / preference;

• Being the brand guardian to ensure brand materials are appropriately and accurately applied;

• Identify and look for opportunities to work with partners that match our brand image and with target audience that we can approach through collaboration.

3. Content development:

• Develop highly visible / eye-ball catching marketing content that best represent our brand;

• Create and develop messages and publicity materials that effectively communicate with different target audience; ensure brand guideline is applied and monitor brand application at all level.

• Act as the brand guardian who will ensure brand consistency across the board; develop brand guidelines and ensure all marketing communications, messages and branding are cohered.

4. Others:

• Conduct customers’ satisfaction survey and market research to understand consumers and target audience’s needs.

• Management of budget and finance procedures.

Requirements 岗位要求

Mandatory:

- 5 years of experience in marketing, digital marketing, branding, PR & communications. Solid experience with successful operation cases.

- Extremely strong written and oral English and Chinese (Putonghua). Strong copywriting skills which content are tailored for different platforms with different target audience in mind

- Excellent interpersonal and communication skills

- Proactive and self-initiated

- Strong organisation and coordination skills, able to multitask

- Innovative and persistent in creating and launching new projects

- Superb time management skills

- Hands-on approach, highly achievement focused, hands-on approach and go-and-get attitude

- Experience working in China.

Desired but not mandatory:

- Admissions experience in other schools/education institutions / training centres

- Experience working in premium brand with high level of aesthetic judgement

- Overseas work / study experience

- Experience working in premium brand with high level of aesthetic judgement