文案策划助理经理

1. Collaborate closely with the regional social media teams and internal stakeholders to co-develop and implement a content strategy for official platforms, including Weibo, WeChat, Little Red Book, Douyin (TikTok), and others, ensuring alignment with group-wide direction.

2. Ensure brand message consistency across these platforms, aligning with the overall social media strategy.

3. Source, create, and manage content specifically tailored for social media platforms above, ensuring relevance and engagement.

4. Write and review content in both English and Chinese, demonstrating the ability to professionally address diverse audiences and consistently meet tight deadlines.

5. Govern and guide content publishment or liaise with agencies for distribution on various platforms according to pre-agreed plans and schedules.

6. Identify and establish relationships with Key Opinion Leaders (KOLs) to leverage their influence during offline events and on these platforms.

7. Set objectives and monitor results, using industry benchmarks to measure ROI on content performance.

8. Research and stay updated on trends relevant to social media platforms above to inform content creation and strategy.

9. Prepare reports for internal review and alignment meetings to showcase content performance and strategy adjustments.

10. Perform other duties as assigned by superiors.

Qualifications and Requirements:

1. Degree in communications, marketing, web development, advertising, IT or relevant areas

2. Minimum 5 years in digital community or social media role, with solid understanding of social media universe, including all main platforms in China

3. Must be a team player and able to work in transversal organizations

4. An ideal candidate should have worked at both the client & the agency side

5. Fluency in English & Mandarin (Spoken & Written) is a MUST

6. Understanding of airline and/or travel / ticketing business a plus

7. Strong familiarity with online marketing practices cross categories

8. E-Commerce related experience is a plus

9. Dedicated, hard-working and eager to make a difference

10. Proven ability to make profitable decisions based on data

11. Internet & trend savvy, with finger on the pulse & willingness to go beyond

12. Strong spoken and written communication skills