Digital MKT & Strategy Director (职位编号：13378544)

interest in creating an outstanding consumer brand with high standards. Develop

long-term brand strategies that align with brand positioning and drive the

implementation of these strategies across multiple channels for sustained brand

growth.

* Consumer Insights and Brand Differentiation Strategy: Generate consumer

insights based on a deep understanding of online consumers and the evolution of

various channels, along with continuous tracking and analysis of competitor

activities. Formulate brand differentiation strategies, manage product

lifecycle and portfolio strategies, and actively seek new business

opportunities. Develop and implement integrated brand strategies, optimize

digital channel selection, and enhance communication effectiveness and

efficiency through annual brand health tracking.

* Multi-Channel Strategy Planning and Digital Operations: Establish

capabilities for omnichannel digital operations. Based on channel layout and

product characteristics, develop integrated channel strategies and action plans

for the brand across different channels to achieve business objectives. Clearly

define the brand's image positioning and promotional strategies in each

channel, drive brand implementation across multiple channels, and utilize

digital means to engage users and enhance brand influence. Take responsibility

for the omnichannel business results of the assigned brand, ensuring the

achievement of business goals.

* Budget Management: Develop a reasonable channel marketing promotion budget,

allocate it appropriately based on channel and regional conditions, and ensure

the effectiveness and compliance of promotion expenses.

* As a VACC leader, possess the ability to attract, motivate, develop, and

retain diverse professionals. Within the team, guide and enable new ways of

working, including 90-day outcome, DSO, and continuous improvement.

任职要求

* Educational Background: Bachelor’s degree or above, preferably in

Marketing, Business Administration, or related fields.

* Work Experience: More than 5 years of experience in brand management or

marketing, with preference given to those with OTC product experience and

e-commerce business management experience.

* Excellent market analysis and research capabilities.

* Strong project management and execution skills.

* Good communication and coordination abilities, able to collaborate with

different departments.

* Familiarity with digital marketing and social media promotion.