E-commerce Marketplace Manager

2-3万·13薪
本科不限经验

职位描述

此岗位需直接汇报外籍领导,要求英语听说读写流利,必须具备亚马逊等电商平台管理经验
61 Key Responsibilities
1. Product Listing Management: Set up product listings, including product descriptions, images, and specifications. Continually review listings and optimize once live.
2. Content Development: Collaborate with the marketing team to produce engaging content based on sales analysis and competitor and market trends.
3. Pricing Strategy: Manage retail pricing on all platforms, ensuring competitiveness while maintaining profitability, including monitoring competitor pricing and market trends.
4. Promotions Planning: Design and execute promotional programs, including regular promotions and major events (e.g., Prime Day, Black Friday etc). Analyses sales off-take and adjust promotion strategies including price and frequency.
5. Onsite Marketing: Plan and implement onsite marketing initiatives, keyword optimization, and daily bids for sponsored ads within set budget. Utilize platform and self-prepared analytics to improve marketing strategies and returns on investment.
6. Customer Experience: Oversee customer inquiries and reviews on platforms, ensuring timely and professional responses.
7.Data-Driven Optimization: Analyze platform data to identify trends, optimize product offerings, and improve operational efficiency. Provide actionable insights to support strategic decision-making.
61 Skills
- 5 years’ experience managing e-commerce platforms, with specific expertise in Amazon. Experience with T-Mall, Taobao, or Pinduoduo is an advantage.
- Experience with SEO, social commerce (WeChat, Douyin). Experience with TikTok and Instagram would be an advantage.
- Analytical and reporting skills, using PowerBI, Tableau & SQL, with the ability to interpret data and make data-driven decisions.
- Ability to manage retail and promotional prices
- Strong written and communication in English
- Consumer relationship management skills including directly responding to consumers.
- Ability to work independently & manage multiple priorities

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