数字商品运营

61 Ongoing tracking, management and improvements of retailer’s and internal perfect page scorecard

61 Ongoing optimization of retailer’s brand page through new merchandising, focused efforts on hero items based on promotional events, new launches, in stock levels etc.

61 Support the Account Managers in building a digital merchandising strategy and plans in collaboration with key retailers in order to drive awareness of our brands & products, improve portfolio visibility and conversion.

61 Monitor and analyze our portfolio and competitor digital shelf execution and strategy around key criteria: content quality (above the fold, below the fold, key words, product titles), integrity, availability, placement & search, and pricing.

61 Manage new item setup, content and image uploads to assigned retailer platforms, in consistent manner for our entire portfolio (varies by account whether API feed or manual uploads).

61 Be internal Sales expert for PIM platform (e.g., Salsify) and customer partnership.

61 Define and coordinate the execution of the digital merchandising strategy on retailer’s websites and coordinate search principles and tools, including design and execution of cross-sell / upsell activities.

61 Explore and anticipate new digital merchandising trends and winning tactics, partnering with customer teams and marketing to evolve digital content development and execution to ensure we provide the best experience to our shoppers.

61 Support and educate Account Managers and Marketing with retailers search engine development and best practice. Maintain an active awareness on industry trends as well as search best practices and ensure ongoing keyword strategy development and optimization.

61 Responsible for the development and execution of digital merchandising execution. These execution plans and strategies must be aligned with business stakeholders and key retailers, such as Amazon.

61 Perform quarterly productivity scrub and profitability analysis to inform assortment go-forward strategy.

61 Other online ad hoc support as needed.

主要职责和基本职能：

61主要职责是优化指定零售台式机、移动设备和平板电脑平台上的数字货架，包括以与消费者相关的方式提供数字资产和产品信息，以推动我们品牌的转化。

61持续跟踪、管理和改进零售商和内部完美页面记分卡

61通过新的商品销售持续优化零售商的品牌页面，根据促销活动、新产品发布、库存水平等重点关注英雄商品。

61支持客户经理与主要零售商合作制定数字营销战略和计划，以提高我们品牌和产品的知名度，提高产品组合的知名度和转化率。

61围绕以下关键标准监控和分析我们的产品组合和竞争对手的数字货架执行和战略：内容质量（高于折叠、低于折叠、关键字、产品标题）、完整性、可用性、位置和搜索以及定价。

61以一致的方式为我们的整个投资组合管理新商品设置、内容和图像上传到指定的零售商平台（无论是API订阅源还是手动上传，都因账户而异）。

61成为PIM平台（如Salsify）和客户合作伙伴关系的内部销售专家。

61定义和协调零售商网站上数字营销策略的执行，协调搜索原则和工具，包括交叉销售/追加销售活动的设计和执行。

61探索和预测新的数字营销趋势和获胜策略，与客户团队和营销部门合作，发展数字内容开发和执行，以确保我们为购物者提供***体验。

61通过零售商搜索引擎开发和***实践，支持和教育客户经理和营销人员。保持对行业趋势的积极认识以及搜索***实践，并确保持续的关键字策略开发和优化。

61负责数字营销执行的开发和执行。这些执行计划和战略必须与业务利益相关者和亚马逊等主要零售商保持一致。

61执行季度生产力擦洗和盈利能力分析，为产品组合的推进策略提供信息。

61根据需要提供其他在线临时支持。

QUALIFICATIONS & EXPERIENCE

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61 Experience in managing brand portfolios of products online.

61 Commercial understanding of eCommerce

61 Experience in core business metrics and how these can be influenced through online merchandising.

61 Ability to benchmark market best practices in search, placement, content and merchandising.

61 2 year(s) of experience in the Consumer-Packaged Goods industry and in the digital space.

资格和经验

61在线管理产品品牌组合的经验。

61对电子商务的商业理解

61在核心业务指标方面的经验，以及如何通过在线营销影响这些指标。

61能够在搜索、布局、内容和商品销售方面对市场***实践进行基准测试。

61在消费品包装行业和数字领域有2年的经验。

EDUCATION & SKILLS

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61 Bachelor's degree from a four-year college or university in a business-related discipline (Marketing, Sales, Business Administration, eCommerce or related field).

61 Must be fluent in written and spoken English

61 Good communication skills to educate & report across all key metrics.

61 Balanced analytical/conceptual skills to understand and then optimize page performance.

61 Proven project management skills, attention to detail and exceptional organizational skills.

61 Comfortable working in a variety of digital/eCommerce platforms (e.g., Amazon Vendor Partner’s Online, Profitero, Salsify).

61 Ability to view data (marketing and merchandising) through the lens of a shopper.

61 Can work effectively and efficiently in a fast-paced work environment.

61 Other skills needed within this role are creativity, organization, detail oriented, and a self-starter.

61 Customer focused role and requires a high degree of autonomy in a constantly changing environment.

13教育与技能

61四年制学院或大学商业相关学科（市场营销、销售、工商管理、电子商务或相关领域）的学士学位。

61必须精通英语书面和口语

61良好的沟通技巧，能够在所有关键指标上进行教育和报告。

61平衡的分析/概念技能，以理解并优化页面性能。

61成熟的项目管理技能、对细节的关注和出色的组织能力。

61在各种数字/电子商务平台（如亚马逊供应商合作伙伴的在线、Profitero、Salsify）上工作舒适。

61能够通过购物者的视角查看数据（营销和商品）。

61能够在快节奏的工作环境中高效工作。

61该职位所需的其他技能包括创造力、组织能力、注重细节和自我激励。

61以客户为中心的角色，在不断变化的环境中需要高度的自***。