Brand Manager

20 Understand brand strategy and develop brand tactics

20 Assist brand strategy development

40 Brand tactics execution

10 Professional relationship

10 Cost control & monitoring

84 Major Responsibilities/Activities:

Marketing Planning

61 Develop Muti-channel (including Retail/EC) Brand plan and tactical plan for Duphalac/other GI brands.

61 Working closely Retail team and other cross functions to deliver seeding content, campaign implementation to drive brand awareness and consideration.

61 Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information.

61 Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally.

Product Management

61 Work with Retail team and other function management team to ensure the cross functional alignment of product strategies.

61 Connect with cross functional teams to support creation of an integrated business plan that supported by on-going performance analysis and regular brand reviews& implement

61 Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image

61 Direct the product promotion and growth initiatives to attain increasing of market share

61 Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

61 Identify the opinion leaders in related area.

61 Lead to build and maintain professional relationship with KOLs

61 Establish and develop the national expert network to ensure the strong expertise for assigned products

Cost Control & Monitoring

61 Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business

61 Monitor and control marketing expenses in line with budget on monthly basis

61 Modify and manage expenses allocation to regions

6. REQUIREMENTS:

85 Industry experiences: Minimum 3-5 years working experience in Pharmaceutical industry

85 Language Skills: Fulent in English both oral and written

85 Computer Skills: Working knowledge, especially good at Excel and PowerPoint

85 Mobility: Willing to travel frequently

85 Other Special requirement:

61 Thorough understanding on the healthcare industry (pharmaceutical OTC/EC) is a plus

61 Good understanding of business and product knowledge with marketing sense

61 Strong communication and presentation skill with excellent interpersonal sense

61 Experienced project management background in pharmaceutical company

61 Strong analytical skills including business and financial management

61 Autonomy/Independence, Assertiveness; a polished professional presence is essential

61 Should be self-motivated, creative and well organized