新媒体运营

1. New media platform operation

o Be responsible for the daily operation and management of the company's official new media platforms such as WeChat official account, Weibo, Douyin, etc., including content planning, writing, editing, publishing, and interaction, to increase the attention and fan activity of the platforms.

o Develop promotion strategies for new media platforms and increase the exposure and number of fans of the platforms through various promotion methods to enhance brand influence.

o Monitor the data of new media platforms, analyze user behaviors and needs, and adjust operation strategies in time to improve operation effects.

2. Overseas media promotion

o Be responsible for the company's promotion work on overseas social media platforms such as Facebook, Twitter, Instagram, etc. Develop promotion plans, publish high-quality content, and increase the company's popularity and reputation overseas.

o Cooperate with overseas media, bloggers, and influencers to carry out brand promotion and product publicity to expand the company's overseas market share.

o Follow the dynamics of overseas media and industry trends, understand the needs and changes of overseas markets in time, and provide decision-making basis for the company's overseas market expansion.

3. Content creation and planning

o Be responsible for writing and editing various promotional materials of the company (such as press releases, product introductions, case analyses, etc.) to ensure that the content is accurate, vivid, and attractive.

o Plan and produce various multimedia contents (such as pictures, videos, audios, etc.) to enrich the company's promotional channels and forms.

o Participate in the planning and execution of the company's brand activities, provide creative and copywriting support to ensure the smooth progress and promotional effects of the activities.

4. Data analysis and reporting

o Regularly analyze the data of new media platforms and overseas media promotion, evaluate promotion effects, write data analysis reports, and provide data support for the company's marketing promotion strategies.

o Based on data analysis results, put forward optimization suggestions and improvement measures to continuously improve promotion effects and return on investment.

II. Qualifications

1. Educational background

o Bachelor's degree or above, majors in journalism and communication, marketing, advertising, English, etc. are preferred.

2. Work experience

o Have 1-3 years of work experience in new media operation or overseas media promotion. Those with successful cases are preferred.

o Be familiar with the operation rules and promotion methods of new media platforms and overseas social media platforms. Those with a certain fan base and resources are preferred.

3. Professional skills

o Have solid writing skills and copywriting ability, and be able to independently complete the writing and editing of various promotional materials.

o Be proficient in multimedia skills such as image processing and video production, and be able to produce high-quality multimedia content.

o Be familiar with data analysis tools and methods, be able to analyze and evaluate promotion data, and put forward optimization suggestions.

o Have good English listening, speaking, reading, and writing skills, and be able to carry out overseas media promotion and communication.

4. Competencies

o Have strong innovation consciousness and creative ability, and be able to propose novel promotion plans and ideas.

o Have good communication skills and teamwork spirit, and be able to effectively communicate and cooperate with internal teams and external partners.

o Be conscientious and responsible in work, have strong sense of responsibility and execution ability, and be able to complete work tasks on time.

o Have strong learning ability and adaptability, be able to quickly master new knowledge and skills, and adapt to the constantly changing market environment.

一、岗位职责

1. 新媒体平台推广

①负责公司品牌在微信公众号、微博、抖音等新媒体平台的推广工作，制定并执行推广策略，提高品牌知名度和影响力。

②创作优质的内容，包括图文、视频等，吸引用户关注和互动，增加粉丝数量和活跃度。

③监测新媒体平台的数据，分析用户行为和需求，优化推广策略和内容创作。

2. 海外媒体推广

①负责公司品牌及质谱仪产品在海外社交媒体平台（如 Facebook、Twitter、LinkedIn 等）的推广工作，制定海外推广策略，提高品牌在国际市场的知名度。

②翻译和制作适合海外市场的宣传资料，包括产品介绍、新闻稿、案例分析等，确保内容准确、专业、有吸引力。

③与海外媒体、博主、行业专家等建立合作关系，进行品牌推广和产品宣传，扩大品牌影响力。

3. 品牌建设与维护

①协助制定公司品牌战略，参与品牌形象设计和传播方案的制定，确保品牌形象的一致性和专业性。

②监测和管理公司品牌在网络上的声誉，及时处理***，维护品牌形象。

③参与公司品牌活动的策划和执行，提高品牌知名度和用户参与度。

4. 质谱仪产品推广

①深入了解公司的质谱仪产品，制定产品推广策略，提高产品的市场占有率。

②制作产品宣传资料，包括手册、海报、视频等，展示产品的特点和优势。

③参加行业展会、研讨会等活动，进行产品展示和推广，收集市场反馈和客户需求。

二、任职要求

1. 学历及专业

本科及以上学历，市场营销、传媒、英语等相关专业优先。

2. 工作经验

有 1-3 年新媒体运营或海外市场推广工作经验，有仪器仪表行业经验者优先。

3. 技能要求

①具备良好的文字功底和内容创作能力，能够独立完成文案撰写、编辑和排版工作。

②熟练掌握图片处理、视频制作等软件，能够制作高质量的宣传资料。

③具备良好的英语听说读写能力，能够进行海外市场的沟通和推广工作。

④熟悉新媒体平台和海外社交媒体平台的运营规则和推广方法，有一定的粉丝基础和资源者优先。

4. 能力素质

①具备良好的沟通能力和团队合作精神，能够与不同部门的人员协作完成工作任务。

②具备较强的学习能力和创新精神，能够快速掌握新的知识和技能，适应不断变化的市场环境。

③具备较强的市场分析和营销策划能力，能够制定有效的推广策略和方案。

④工作认真负责，有较强的责任心和执行力，能够按时完成工作任务。