Digital Engagement Manager ID173836
上海市本科不限经验
职位描述
Responsibility:
- Leverage market, industry and consumer data to define Sephora own digital and social channel member engagement and communication strategy to improve member activation rate, stickiness and lifetime value.
- Ride on effective communication tool & channel to develop engagement and communication plan.
- Drive new member recruitment via MGM, sampling program, smart BA & chat group, etc.
- Manage MA campaign to keep existing member stickiness
- Provide action plan based on Dragon by channel member diagnosis to insure member and sales growth
- Co-work with cross function teams to achieve member target and sales.
- Dragon consumer assets tracking and insight generation
- Lead and ensure excellent execution.
- Explore and test new ways of communication.
Requirement:
- At least 5 years’ proven experience on digital marketing or CRM
- 3-5 years in managerial position, strong leadership and strategic thinking ability
- Result-driven and process focused with problem-solving ability
- Out of box thinking and sensitive to new trend
- Good communication and excellent insight generation skill
- Quick learner
- Strong agency management skill and agile way of working
20,861+ 岗位更新等你来订阅
一键订阅最新的岗位，每周送达
🎉恭喜你，订阅成功
继续订阅您可以在邮箱中随时取消订阅