品牌经理

? 与品牌公司沟通市场与投资计划，在商业计划上达成共识。

? 以销售为导向管理与优化产品线内的SKU，各个品牌主要卖点整理，整理并分析市场上主要竞品的竞争调研（价格与市场份额分析）；

? 赋能销售团队，1）提供常规产品培训 2）线下市场活动支持（产品专员支持）。

? 转化品牌与产品卖点成为消费者洞察导向的内容，并在预算内执行线上活动，提高产品或品牌的线上提及率转化率和美誉度，进一步促进D2C渠道的发展。

? 线下（酒店餐饮与零售渠道）市场活动（商超试吃，活动赞助与美食活动）的执行。

? Initiate and execute yearly business plan with ROI.

? Negotiate with brand owner with agreed business plan for investment and marketing plan.

? Optimize the sales through SKU management, brand key selling points summarize, market competitor analyzes (pricing and MS).

? Empower sales team through

1) routine product training

2) offline trade activations (supported by product specialist)

? Interpret brand message to the content appealing to consumer and amplify in different social platforms within the budget. Improve the product/brand impression and reputation, as well as CTR/CVR. Improve the development of D2C channel.

? Offline channel (Horeca and Retail) trade activation(event/sampling/tasting) support.

Required Quality & Skills 要求

1. 3-5年品牌管理经验（非品牌建设，而是生意导向的品牌管理），有进口食品销售背景的候选人优先。

3-5 years of brand management experience (not in brand building, but in sales driven brand management), candidates with a background in imported food industry are preferred.

2.具有独立思考和工作能力, 注重细节和数据敏感

Capable to work Independently, good analytic skills and pay attention to details.

3.良好excel/word/ppt技巧

Skilled in excel/word/PPT

4.与内部团队和外部市场，具备多种文化的沟通能力, 爱好美食并理解当下流行的生活方式。

Strong communication skills with internal and external stakeholders, understand culture difference, understand and appreciate gastronomy and premium lifestyle trend.

5. 英 语 流 利 （ 书 面 及 口 语 ） 有 法 语 能 力 优 先，有国外留学经验优先

Strong in English (written and spoken), basic skill in French language and oversea study experience is preferred.

6..性 格 开 朗、善 于 沟 通， 有 很 强 责 任 心

Open minded and good at people skills. With strong sense of ownership.