Global New Media Specialist

Department: International Market

Core Mission

Lead the complete overhaul of our corporate media ecosystem for Western markets (North America & Europe), transforming all digital touchpoints into culturally resonant, performance-driven assets.

Key Responsibilities

1. Digital Ecosystem Transformation

2.

- Redesign all corporate media (Website, LinkedIn, Instagram, TikTok, X, YouTube) with Western UX/UI standards

- Implement A/B testing frameworks to optimize engagement metrics (CTR, dwell time, shares)

- Localize Mandarin content into natural English idioms (e.g. adapt WeChat articles for LinkedIn Pulse)

- Produce multimedia assets following platform-native formats:

61 Instagram Reels with trending audio

61 LinkedIn carousel decks with data visualization

61 YouTube Shorts with CC/subtitles

Requirements

Hard Skills

- 3+ years managing Western social accounts (NOT just Chinese platforms)

- Portfolio showing viral B2B/B2C content (1M+ reach cases preferred)

- Technical stack: Canva Enterprise, CapCut Pro, ChatGPT Plus,

Soft Skills

- "Glocal" mindset: Blend global trends with local nuances

- Crisis management

61 Base salary: open to talk.