Senior Marketing Planner-Finance MBA Program

--Conduct thorough customer insight research and engage with VIP students and alumni to gather deep insights for crafting compelling brand value propositions.

--Lead and inspire the marketing team to deliver integrated marketing campaigns across various platforms, including video, automated, and word-of-mouth marketing.

--Oversee the creation of high-quality promotional materials and manage the brand's online and offline presence.

--Support the execution of admission, alumni, and other collaborative events, ensuring a cohesive and brand-aligned experience.

--Contribute to cross-departmental projects and initiatives as required, demonstrating versatility and collaborative spirit.

Basic Qualifications:

1. Bachelor's degree or higher in Marketing, Business, Communications, or a related field.

2. A minimum of 8 years' experience in a marketing role, with a proven record of strategic thinking and effective campaign management.

3. Exceptional planning, interviewing, editing, and writing skills.

4. Native-level Chinese and fluent English language skills.

5. Familiarity with various video platforms (e.g., Redbook, TikTok, Bilibili, etc.).

6. A fundamental understanding of and passion for business and management concepts.

7. Ability to consistently produce high-quality work within tight deadlines.

8. Demonstrated potential for leadership and a desire to grow into a into a team-leading role, with a history of motivating and guiding teams toward success.