消费者洞察 Consumer Insight

1. Design research, collect data, and conduct analysis on shopper journey by purchase occasions.

2. Conduct research to understand factors that influence shoppers’ brand, product, and channel choices.

3. Qualify product claims, visual merchandising, & POS materials.

4. Conduct tests to optimize in-store product assortments and pricing.

5. Track customer satisfaction with sales counselling, product usage, and after sales services.

Skills

61 Problem-solving skills and the ability to influence change in a dynamic environment

61 Strong communication & presentation skills

61 Strategy thinking and analytics know-how

61 Project management and organizational management skills

61 Ability to analyze data and make recommendations based on data-driven insights

61 Stakeholder management and Networking skills

61 Could work under pressure