Brand Manager - Aptamil (职位编号：6286)

上海市本科不限经验

职位描述

Working Scope

* Develop IMC campaign plan base on brand strategy, including Big Idea, creative assets, activation roadmap, work with media team for campaign media plan, deliver high quality execution with internal & external partners

* Create L2 assets base on product story to highlight product superiority

* Co-work with media team on mass media investment plan, execution and performance tracking

* Brand performance tracking & analysis, business, BHT and social performance

* Celebrity management, selection proposal and maintenance

* Support line manager on annual brand plan development

* A&P management

Skill & Experience

* Diversify IMC campaign experience, IP cooperation, XHS/DY social campaign, Celebrity leverage

* Qualified knowledge of mainstream mass media

* Excellent & insightful content production skill

* Strong strategy thinking & business sense

* Multi-task management skill, able to work under stress

* Strong leadership & influence power, able to work with internal/external teams

* MT background as a plus

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