Associate Marketing Director(J10541)
6.5-8.5万·13薪上海市本科不限经验
职位描述
工作职责:
- Develop China FERTILITY marketing strategy, messaging and positioning, claims, creative/message briefs, asset development and patient education.
- Develop the vision and strategy of how we use data and insights to drive segmentation, targeting, messaging and campaigns, and how those can be adapted based on patient segment and journey.
- Drive and lead innovative projects to patients/ key stakeholders based on FERTILITY strategy in a compliance manner, to bring about meaningful impact on brands’ business.
- Deep cooperate with commercial teams. Provide guidance and direction across multi-channel growth strategy based on needs and efficiency.
- Manage annual and quarterly expense budget.
- Assess business trends, competition, and opportunities/risks. Proactively create plans to address issues/risks and opportunities
任职资格:
61 10+ years of experience in consumer strategy and engagement
61 Proven track record developing consumer marketing strategies and powerful multi-channel campaigns
61 Proven ability to deliver strategic leadership in marketing communications to cross-divisional team members as well as the ability to deliver at the tactical level. Marketing to women expertise a plus.
61 Excellent insights creation, creative ideation, people skills, presentation, and planning abilities with demonstrated experience speaking and writing clearly and convincingly.
61 Ability to think and execute within dynamic, fast-paced organization.
61 Clear thinking/problem solving; successfully leading multiple projects/initiatives; able to conceive of and quickly build new ideas; able to simplify strategy into specific actions with clear accountability; make decisions with speed and accuracy based on best available information and communicate priorities clearly and concisely.
61 Ability to plan and manage a budget, with expenditures clearly tied to defined metrics and outcomes for all major projects and initiatives.
61 A collaborative style that builds relationships with key cross-functional partners and leads through influence
61 The ability to thrive in fast-paced environment
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