Senior Executive, PR ID172927
1-2万上海市本科不限经验
职位描述
We are seeking a highly skilled and motivated Senior PR Executive for TNF, a leading brand in the outdoor sports industry. The ideal candidate will have a strong background in public relations, communications, or marketing, and will play a pivotal role in developing and executing effective PR strategies to enhance our brand's presence.
Key Responsibilities:
15% PR Annual & Campaign Strategic Planning **
- Assist line manager to lead the PR agency in the development of strategic communication plans for seasonal campaigns
- Brief PR agency on brand objectives and campaign requirements to ensure alignment and delivery of impactful PR plans.
- Identify and recommend high-profile celebrities, KOLs, and media partners that align with the brand’s values and business goals.
- Ensure that all communication strategies maintain and strengthen the brand's positioning in Outdoor industry.
50% Project Management & Reporting
- Oversee and manage retainer work of PR agency, ensuring timely and high-quality delivery of all tasks and outputs.
- Review and approve PR content, including press releases, media lists, seeding lists, and editorial content to guarantee accuracy and consistency with the brand voice.
- Lead the agency in generating timely and insightful post-campaign reports that track and analyze the performance of PR efforts.
20% Stakeholder Engagement & Communication
- Cultivate and maintain strong relationships with key stakeholders, including journalists, influencers, celebrities, and media outlets to maximize positive brand exposure.
- Collaborate with internal teams (e.g., brand team, sports marketing, clm, digital, supply chain, e-commerce, product teams) to ensure PR activities support overall business goals and brand initiatives.
- Coordinate with the Corporate team to manage potential risk and internal communication
- Provide on-site event management and support for key brand events, ensuring smooth execution and media coverage.
15% Sample Management & Team Coordination
- Manage sample inventory, ensuring timely and accurate distribution for media and influencer outreach.
- Monitor the monthly PR budget, ensuring efficient and accurate reporting on expenses and budget allocations.
- Oversee PO process and ensure all contracts and agreements with agencies, influencers, and vendors are in compliance with company policies.
Requirements:
- Minimum of 3 years of relevant experience in PR, communications, or marketing, ideally within the outdoor sports industry** or a related field.
- University degree in Public Relations, Communications, Marketing, or a related discipline.
- Strong relationships with media outlets, celebrities, stylists, and KOLs, with proven ability to leverage these connections for brand-building efforts.
- Excellent written and verbal communication skills in both English and Chinese.
- Ability to work effectively in a fast-paced and dynamic environment, with strong organizational and multitasking skills.
- Strong understanding of the media landscape and influencer trends, particularly in the sports and outdoor sectors.
- Passion for outdoor sports and an understanding of the industry's culture and market trends is highly desirable.
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