Outbound Digital Marketing Specialist

61 Design flows and paths for customers and prospects designed to encourage conversion and support more efficient decision making in channels such as email, landing page and gated assets

61 Support the promotion of key content, events and activities such as tradeshows, webinars and customer events to drive an engaging and differentiated customer experience and high conversion focus

61 Execute rapid deployment of campaigns leveraging standardized templates based on the needs of the business and in line with the marketing communications plan

61 Test and iterate designs, templates and campaign approaches in order to drive improved conversion rates across all outbound activities

61 Lead and execute all WeChat activities in region including managing company profile page, supporting content, related app and integration development and demand generation activities

61 Work with operations and inbound teams within digital marketing organization, particularly with the planning manager, on customer journey activities and the alignment of customer decisions to all outbound programs

Qualified candidates will have:

Mandatory requirements:

61 Degree in Marketing, Business, or a related field

61 Experience in outbound digital marketing, demand generation, and conversion rate optimization

61 Experience in managing social media channels and standalone apps, especially WeChat

61 Excellent communication skills, both written and verbal

61 Strong analytical and problem-solving skills

61 Ability to work independently and as part of a team

61 Fluency in English, both written and spoken

Desirable requirements:

61 Experience in a global digital marketing team

61 Knowledge of marketing automation tools and CRM systems

61 Second language is desirable