Brand Manager

with premium brands, preferably within the beauty industry in brand management and marketing, as well as product development. He/She needs to be able to plan strategically and holistically on brand and product management level, but also to execute operationally in terms of driving regional marketing activities and product development depending on the situation.

The role requires a business savvy strategist with a strong creative sense for brands, critical and solution-oriented thinking, analytical skills and strong hands-on mentality. He/She should have a natural connection to our products and a deep understanding of local consumers and trends. Next to that he/she should have profound experience in developing and managing a new brand entering the China market within a defined budget.

APAC Brand Management

73 define and execute brand strategy in APAC in accordance to global

guideline

73 drive brand success story to increase brand awareness leading to

sales growth with strong focus on Greater China area

73 define, introduce, and manage all brand-related collateral (including,

but not limited to photo, video, text, presentation)

73 provide in-depth analysis of markets, consumer behavior and

business trends to define and shape brand image

APAC Marketing

73 develop and execution annual integrated brand marketing plans in

cooperation with regional stakeholders

73 analyse, understand, and translate market data, trends as well as

consumer needs into marketing strategies

73 define marketing strategy for international brands combining western

heritage and Asian needs to ensure long term brand success

Cross functional & Team Management

73 support executives in preparing data for internal business meetings

73 plan and execute annual Brand & Region meetings presenting product

and market trends to internal stakeholders

73 represent company in internal cross-company projects

73 lead team of 6 talents by example, ensure their continuous

development and monitoring

73 ensure annual performance reviews are conducted in a professional

and timely manner

73 ensure correct and timely realisation of projects involving cross-

functional stakeholders

73 support regional sales in preparation and execution of key customer

meetings

73 act as a brand and product owner to continuously build brand

awareness

73 support team in performing their roles by demonstrating an attitude

of leadership, responsiveness

Budget

73 develop annual brand, marketing and product development budget

following the company’s guidelines

73 ensure regular reporting of your budget figures to regional senior

management

73 manage cost centres for brand management, marketing and product

development team

Requirements:

73 min. 10 years working experience in FMCG, ideally beauty and/or

beauty related industry – international premium brand expertise is a

plus

73 experience in introducing and managing a foreign brand in China is a

plus

73 min. 5 years’ experience in leading a team

73 experience in working within cross functional environments

73 great understanding of the China beauty market, trends, and

developments

73 great understanding of the importance of brand management

through online channel activities

73 experience in launching brand from zero and continuously growing

brand awareness

73 ability to lead and execute a product development project from

briefing to (post) launch

73 strong understanding of local marketplace, trends, competition, and

consumer habits/needs

73 ability to balance thinking strategically and executing operationally

73 excellent skills in organizing, analyzing, and presenting data to senior

management

73 strong eye for details and beauty aesthetics

73 ability to work autonomously, agile & under pressure