Digital Marketing Specialist

2, Brand Building: Enhance brand image through creative content and storytelling, increasing online visibility and favourability.

3, Content Creation & Optimization: Create engaging and relevant digital content (e.g., social media posts, videos, copies, etc). Optimize content for SEO and ensure alignment with brand guidelines and campaign objectives.

4, Social Media Management: Manage and optimize brand accounts on major social media platforms (e.g., WeChat, Weibo, Rednote, Douyin, etc.), boosting user engagement and participation, and analyze performance metrics.

5, Agency Collaboration & Oversight: Work closely with external agencies to execute annual marketing strategies and daily social media operations. Ensure agencies adhere to deadlines, deliver high-quality work, and meet the agreed-upon KPIs. Monitor agency performance and provide feedback for continuous improvement.

6, Performance Analysis & Reporting: Track, measure, and analyze campaign performance using data analytics tools. Prepare regular reports and provide actionable recommendations to improve ROI and campaign effectiveness.

7, Budget Management: Manage the digital marketing budget effectively to ensure maximum ROI.

8, Team Collaboration: Collaborate closely with marketing, sales, product, and other departments to ensure digital marketing strategies align with the company's overall strategy.

9, Trend Insight: Continuously track the latest trends and technologies in digital marketing, introducing innovative methods to enhance marketing effectiveness.

Requirements:

1, Bachelor’s degree in marketing, Business Administration, or a related field.

2, Proven experience in digital marketing, preferably in a beauty or related industry.

3, Strong understanding of digital marketing tools and platforms, including SEO/SEM, social media marketing.

4, Excellent communication and collaboration skills to work effectively with both internal teams and external agencies.

5, Analytical thinking and data-driven decision-making skills.

6, Excellent project management and teamwork abilities.

7, Skilled in working with MS Office, mainly PowerPoint and Excel.

8, Proficiency in English and good communication skills.