Marketing Head - Home

- Range portfolio management and proposition development

- Marketing calendar strategy and implementation to support category and business building.

- NPD focused Go-To-Market regional strategy and implantation plan

- Regional Pricing / Promo Strategy Guardrails

2. Development and implementation of integrated marketing campaigns and communications

- Integrated campaign planning and execution by owning the full journey of brief, develop, implementation and post evaluation.

- Lead media strategy development, optimization, tracking and reporting (supported by media team)

- Lead social campaign development and implementation.

- Guide PR, Trade event development, execution and post evaluation

- Guide category prospects recruitment strategy development and owner experience development.

- Lead and own "see think do" BBI planning, allocation and efficiency management

3. Business analysis and consumer insights

- Lead insight and action-based business analysis (external and internal data, category, product and channel perspectives)

- Lead industry and competitor trends analysis (supported by consumer research)

- Generate insights from social and consumer studies with actions and proposals.

- Own NPD post evaluation and generate actions and proposals (supported by consumer research)

4. Global Collaboration

- Key contact point to global PU

- Downloading PU strategies, and provide local category, product, consumer insights to PU

- Drive PU alignment on ranging plan, pricing tiers, new product proposition, claim support, NPD improvement with post evaluation insights

- Feed local trends and competitor trends to PU for new product developments

5. GC Business Support

- Key Accounts Meetings (T2T Sell in Meeting)

- Distributor sell in meeting

- E-com platforms T2T sell in meetings.

- Other new channels sell in meetings

- HK/TW ranging plan, marketing calendar, key claims, NPD launch cadence etc.

- GC consolidation

6. Build, develop and promote an effective team

- Team structure and R&R design continuous optimization.

- Develop team by daily on job coaching, project assignments, and learning plan.

- Promote collaborative WOW with cross functions, and supports when things go wrong.

- Accelerates talent development and develops potential successors.