Senior Brand Manager

61 Together with Marketing Director and team to develop Brand Plan (annual) and business reviews (fixed frequency as agreed) with winery representatives

61 To work closely with trade marketing and sales team on pricing structure, channel segmentation, channel activations and promotion plans to achieve agreed KPIs, to enable the successful implementation of marketing and sales plans

61 To work closely with logistics, finance and BPA team on internal and external reports, to monitor the shipment and stock /inventory are progressing as planned

61 To direct team and agencies on social media content plan to ensure achievement of social KPI

61 To constantly direct the development and optimization of all marketing / brand material following brand guidelines; to monitor good implementation with field management at trade & consumer level

61 To organize market visit with winery representatives and with sales team upon needs

61 To monitor the A&P funds spending and collection

Requirements:

61 University graduate or above, major in Business/Marketing or equivalent

61 Minimum 10 years, solid brand management and marketing

management experience from consumers goods environment or wine/spirits industry

61 Strong commercial marketing sense and be insightful on consumer understanding

61 Brand Management knowledge on brand

61 Good strategic thinking as well as logical analytical skills

Interpersonal & communication skills:

61 A high degree of personal presence with good networking, influencing and communication skills

61 Good negotiation and strong social skills

61 Strong presentation skills

61 Highly motivated individual, energetic, enthusiastic and team orientated

61 People management and motivational skills

Management skills

61 Objective and result orientated

61 Priority setting and follow up

61 Good time management

61 A good understanding of financial management

Others

61 Self sufficient/Self starter with a great sense of self-initiative

61 Good PC and presentation skills