新媒体文案专员

The Digital Content Officer’s main responsibility is to grow the school brand visibility and online influence. In collaboration with the team, the incumbent will oversee the creation and development of an effective digital marketing strategy. The incumbent will be responsible of creating photo and video content, power-points for events, weekly updates, EDMs etc and support other AMC team members where needed.

II. Job Responsibilities

Marketing (75%)

61 Promote the school brand by producing high quality videos on a weekly basis, including regular videos for school's official channels and short videos for social media channels.

61 Create termly media plan.

61 Prepare termly video shooting schedule.

61 In collaboration with the team, build and execute all marketing campaigns and event promotional plans.

61 Create Weekly Highlights videos.

61 In collaboration with the team, support the creation of video scripts that align with our overall digital marketing strategy and brand guidelines.

61 Responsible for creating regular email communication.

61 Research and report on competitors’ media strategy.

61 Liaise with outsourced digital marketing agency and oversee the optimisation of our digital marketing activities.

Events (15%)

61 Deal with outsourcing photo and video vendors when needed to ensure the quality of the production.

61 Prepare video playlist for admissions and marketing events.

61 Prepare PPTs for marketing and admissions events.

61 Supporting the academic team in preparing PPTs and videos for parent events.

Administration (5%)

61 Process contracts with media channels and outsourced photo and video vendors.

61 Support with regular staff photo taking.

Other (5%)

61 Support other AMC team members with design work and other tasks when required.

III. Qualifications, Knowledge, Skills and Abilities

Essential

· Bachelor’s degree and above.

· Creative thinking, have a keen sense of the hot topics in the market.

· Strong photo and video editing skills. Familiarity with using video-editing software is a must. Experience with handling video production equipment.

· Strong design skills and familiarity with using Adobe Illustrator, InDesign, Photoshop and Premiere (Applicants should attach a link to previous design portfolio).

· Understanding of visual elements (layout, type and fonts) and attention to details.

· Familiarity with using multimedia assets in digital marketing.

· Experience with Digital Marketing (SEO, SEM, website marketing, etc...)

· Strong communication skills.

· Working experience in a new media company, marketing, or international education preferred.

· Native Chinese speaker with good command of written and spoken English preferred.