Product Marketing Manager

· Drive Voice of the Customer activities that result in the enhancement of our program / product portfolio while validating new, sustainable differentiated opportunities, and coordinate with upstream team to expand products pipeline

· Performs quantitative market opportunity assessments (i.e. market sizing, driver

assessment, growth rate estimations) and customer segmentation analyses

· Frame a business case based on market assessment, competition landscape analysis and product concept winning strategy and value proposition

· Prepare for Launch materials and conduct launch activities

· setting strategic pricing guidelines, developing, and improving marketing tools and conducting sales trainings

· Lead the customer engagement in the project, keep good coordination with KOL, conducting the engagement with the quality of deliverables.

· Actively participates in internal sales and marketing meetings, customer events as well as international trade fairs and conferences.

Person Specification：

· At least 5 years relevant working experience in IVD or biopharmaceutical industry;

· Product and marketing expertise.

· Both fluent Chinese and English skills (listening, written and spoken)

· Excellent time management and organization skills are a must

· Must possess excellent customer relations skills.

· Self-motivated and independent thought are critical

· Goal oriented, results driven

· Good interpersonal and communication skills are key

· Good People leader management skills

· Consistency in words and actions, be accountable

· Proficient in computer skills (Excel, Word, PowerPoint, etc.)