Director, Digital Ecosystem Designer (职位编号：89629546)

traditional research methods, creatively design and implement consumer/patient

behavior and demand research projects in the digital ecosystem, continuously

obtain key insights into consumer/patient real needs, pain points, engagement

behaviors, content and experience needs, and consumer culture variations

* Design and Implementation of Digital Ecosystem: Based on consumer/patient

insights and brand omnichannel strategies, define, design, build, and implement

a digital ecosystem that can drive business growth, and ensure the successful

implementation and sustained empowerment of the digital ecosystem through

innovative projects designed with refined operations

* Omnichannel digital empowerment system design: fully considering the

characteristics of different channels (hospital, retail, primary, ecommerce,

internet hospital etc.) and the different needs of channel partners, combined

with the brand's annual business plan to find digital empowerment leverage

points and design a digital product and service operation system to achieve the

linkage and collaboration of the ecosystem, and continuously create value for

consumers, patients, and customers

* Establishment of innovative eco-partnership system: in addition to

traditional partners (associations/foundations, advertising/creative vendors,

Internet Tech Partners), continue to expand and build the following key

cross-border partners: consumer experience design, digital content and

interactive innovation, entertainment and mass communication, charities,

healthcare digital & technology partners and service innovation players,

innovative payment partners, consumer/patient data science and digital marketing

* Cross-border teams and innovation management: able to effectively build and

manage cross-border professionals, while designing and implementing innovation

management processes and systems, continuously promoting innovation in the

ecosystem in a systematic manner

* Cross-border resource integration capability: Bayer's leading position in

the industry and innovative project design can be leveraged to fully mobilize

cross border resources to improve communication, brand building, academic

leadership, channel leadership, including: public publicity and communication

resources, star ambassadors, professional talent resources, free Internet

traffic, international organizations

* Operational and financial data analysis and continuous operation

optimization: Based on ecosystem design, build an operational data system and

continuously analyze data to optimize operations; Ability to collaborate with

finance to establish a business empowerment analysis system, in order to

continuously improve the driving effect of ecological project resource

investment on business

* Change management, compliance management, and digital culture shaping: able

to continuously shape a digital innovation culture, promote understanding and

support from relevant stakeholders, continuously manage change direction, pace,

milestones, and address obstacles in change, continuously cultivate and expand

the internal support base for digital innovation, and ensure project compliance

and implementation through the establishment of risk management mechanisms

任职要求

* Master's/MBA degree or above

* More than 15 years of experience in the pharmaceutical & healthcare

industry and have a profound understanding of the operation model, customer

segmentation, market dynamics, and development trends of the healthcare

industry including the experience in the management of the omni channel market

(in-hospital & ex-hospital), the experience in the management of digital and

ecosystem partnership innovation projects

* Have a deep understanding of the needs and operation mode of Internet

digital partners, and the experience in brand management of the Central

Marketing Department is preferred

* Have creative thinking and skills, able to promote win-win cooperation and

development both internally and externally, as well as across departments.

* Ability to communicate effectively in written and oral English