Senior Marketing SEO Specialist, MY&ID(MJ024770)

Responsibilities:

Develop and execute market-specific content strategies for Malaysia and Indonesia, creating SEO-optimized content in native languages (Bahasa Malaysia and Bahasa Indonesia)

Conduct in-depth market research to understand local travel trends, customer behaviors, and search patterns

Perform technical SEO audits and implement optimization strategies to improve website performance and search engine rankings

Create localized keyword strategies that resonate with Malaysian and Indonesian travel consumers

Analyze website performance using tools like Google Analytics and Search Console

Collaborate with content, marketing, and product teams to ensure SEO best practices are integrated across platforms

Monitor competitive landscapes in both markets and identify growth opportunities

Develop and track SEO KPIs and prepare regular performance reports

任职资格

Requirements:

Bachelor's degree in Marketing, Communications, or related field

Proven understanding of SEO best practices and technical SEO fundamentals

Fluency in English and native proficiency in Bahasa Malaysia and/or Bahasa Indonesia

Strong knowledge of travel industry trends in Southeast Asian markets

Proven ability to create compelling, SEO-optimized content

Proficiency in SEO tools (Google Analytics, SEMrush, Ahrefs)

Excellent analytical and communication skills

3-5 years of SEO experience preferred

Preferred Qualifications:

Previous experience in travel or e-commerce digital marketing

Understanding of local search engine landscapes in Malaysia and Indonesia

Familiarity with mobile search optimization

Knowledge of local cultural nuances that impact digital marketing strategies