新媒体运营

1. Tracking and implementing platform rules: Daily monitoring of rule changes on platforms such as Xiaohongshu, Douyin, and Weibo, including algorithm adjustments, content review standards, and recommendation mechanisms. Compiling and forming the "Platform Rule Dynamics Briefing" and synchronizing it to the content creation team every week to ensure that the produced content complies with platform specifications.

2. Mining and converting hot topics: Through channels such as platform hot lists, industry news, and third-party tools, daily collection of hot topics related to home furnishing, life, and consumption. Screening suitable hot topics based on the company's multi-brand positioning, such as selecting "quality life" and "healthy sleep" hot topics for high-end brands, matching "cost-effective decoration" and "practical home good" hot topics for mass-market home furnishing brands, and formulating specific content conversion plans, clarifying the content theme, form, and release platform.

3. Content release and account maintenance: Coordinating the operation of multi-brand accounts on various social media platforms, formulating detailed release plans according to the characteristics of different platforms and brand needs, including release time, frequency, and content type. Daily responsible for account content release, comment reply, and private message handling, promptly responding to user inquiries, and maintaining a good user interaction atmosphere.

4. Data monitoring and analysis: Using data monitoring tools to track key data of each brand's social media accounts daily, such as the number of new followers, content views, interaction rates (likes, comments, reposts), and the jump rate of traffic to e-commerce platforms. Forming the "Social Media Operation Data Review Report" every week, analyzing the reasons behind the data, and identifying problems and highlights in content operations.

5. Cross-team collaboration: Communicating closely with the internal content team to clarify the direction and requirements of content creation, providing support on platform rules and hot topic information; maintaining real-time synchronization with the e-commerce team (Tmall Store, Tmall Global) to understand e-commerce promotion activities, new product launch plans, etc., coordinating the linkage between social media content and e-commerce activities, and ensuring that social media traffic driving and e-commerce conversion form a closed loop.

Core Responsibilities:

1. Responsible for the operation effect of multi-brand social media accounts, including the achievement of key indicators such as follower growth, content interaction rate, and traffic conversion.

2. Ensuring that the content released on each platform complies with platform rules, avoiding account restrictions, penalties, etc. due to violations.

3. Timely and accurately mining and converting hot topics to enhance the exposure and influence of the brand on social media platforms.

4. Establishing and improving social media operation processes and systems, forming replicable operation experience, and laying the foundation for the subsequent expansion of the social media team.

5. Maintaining good cross-team collaboration relations to ensure the smooth connection between social media operation work and other business links of the company.