区域市场推广经理-皮科产品业务部-广州

strategy implementation、follow-up feedback and improvement.

61 Adapt central marketing strategy to regional marketing strategy, including

accurate regional market analysis, keen insight into customer needs and

perception of the products through adequate market research findings, SWOT

analysis, and translate them into regional marketing strategy proposals and

suggested action plan for products.

61 Collect and analyze market intelligence data from multiple aspects,

including health policies, generics, prices, reimbursement, co-payment,

its class, its competitors, its market or its environment.

61 National and regional KOL concept management. Keep long term effective

professional engagement with physicians and KOLs, as well as internal customers

like sales team/ MA/MAnGA/CCM/HCC/Legal etc.

Organize brand story and promotion trainings for national and regional MRs.

Requirement

Internal Talent:

61 Current position > 18 months

61 PA: FM/FM or above

61 Prefer members of Hema Elites Club

External Talent：

61 4 years Top MNC experience, prefer local marketing experience;

61 Deep understanding on business

61 Strong communication/ influencing/analytical skills

KPI

61 360 feedback from field and core members from cross-function

61 Provide timely report for regional sales team

61 The frequency of KOL visits and the quality of activities in region