亚马逊运营（深圳）

1、实现并保持畅销排名：应用亚马逊算法和排名策略的深刻知识，将产品定位为其类别中的***产品。

2、内部营销专业知识：优化亚马逊列表，管理PPC活动，完善有机战略，以***限度地提高知名度、流量和销售额。

3、外部营销掌控：利用外部营销策略(例如，平台外广告、影响者伙伴关系或社交媒体活动)来扩大亚马逊上的知名度和排名。

4、数据驱动的优化：进行统计分析，为决策提供信息，完善营销策略，并不断提高产品性能。

5、市场运营：与物流和补货团队合作，防止缺货，优化库存，并确保亚马逊生态系统内的平稳运营。

6、竞争研究：分析竞争对手、市场趋势和客户行为，以确定机会和完善战略。

关键资格：

1、亚马逊专业知识：在推动产品进入畅销排行榜并保持领先地位方面取得了成功，至少有3年的相关经验。

2、独立解决问题的能力：能够独立工作，管理内部和外部营销工作，而不需要广泛的监督。

3、数据分析能力：在统计分析和数据解释方面有很强的技能，可以指导决策和优化结果。

4、点击付费和有机营销：全面了解亚马逊的点击付费格局和有机排名策略，以***限度地提高知名度和转化率。

5、外部营销知识：实施平台外营销活动以支持亚马逊增长的经验。

6、技术熟悉度：精通SELLOZO或类似的广告管理和分析工具。

7、英语精通，可以作为工作语言。

Key Responsibilities

Achieve and Maintain Best Seller Rankings: Apply deep knowledge of Amazon’s algorithm and ranking strategies to position products as top performers in their categories.

Internal Marketing Expertise: Optimize Amazon listings, manage PPC campaigns, and refine organic strategies to maximize visibility, traffic, and sales.

External Marketing Mastery: Leverage external marketing tactics (e.g., off-platform ads, influencer partnerships, or social media campaigns) to amplify visibility and rankings on Amazon.

Data-Driven Optimization: Conduct statistical analysis to inform decision-making, refine marketing tactics, and improve product performance continuously.

Marketplace Operations: Work with logistics and replenishment teams to prevent stockouts, optimize inventory, and ensure smooth operations within Amazon’s ecosystem.

Competitive Research: Analyze competitors, marketplace trends, and customer behavior to identify opportunities and refine strategies.

Key Qualifications

Amazon Expertise: Proven success in driving products to Best Seller rankings and maintaining top positions, with at least 3 years of relevant experience.

Independent Problem Solver: Ability to work autonomously, managing internal and external marketing efforts without needing extensive oversight.

Data Analytics Proficiency: Strong skills in statistical analysis and data interpretation to guide decision-making and optimize results.

PPC and Organic Marketing: Comprehensive knowledge of Amazon’s PPC landscape and organic ranking strategies to maximize visibility and conversions.

External Marketing Knowledge: Experience implementing off-platform marketing campaigns to support Amazon growth.

Technical Familiarity: Proficiency in tools like SELLOZO or similar for advertising management and analytics.