Senior MAC Officer资深市场招生专员

1-2万
杭州市本科不限经验

职位描述

主要职责
Duties & Responsibilities
1. 招生Admissions
-确保学校的公众形象与家长和学生的需求保持一致,体现学校的核心价值与教育理念。
Ensure that the school’s public image is aligned with the needs and expectations of parents and students, while reflecting the school’s core values and educational philosophy.
-完成年度招生目标,积极推动招生计划的实施。
Achieve annual enrollment targets and actively support the implementation of recruitment strategies.
-参与各类招生宣传活动,维护并拓展合作伙伴关系,提升学校品牌影响力。
Participate in admission and promotional events, maintain and expand relationships with key partners, and enhance the school’s brand presence.
-保持准确的入学数据,定期跟踪、分析当年及往年入学趋势,为招生策略提供数据支持。
Maintain accurate enrollment data, track and analyze current and historical trends, and provide data insights to support admissions planning.
2. 市场Marketing
-负责对学校的品牌和对外形象维护
Take responsibility for the branding and the outward image of the School
-保持与媒体的广泛联络,包括但不限于:学校的网页,外部媒体,学校杂志,年鉴,新媒体
Celebrate news of the school activities locally, regionally and internationally in a wide range of targeted media, including but not limited to the school web pages; School magazines; yearbooks; the press
-参与整理高质量的公开文件,以支持学生的入学和招生
Prepare a range of quality, public documents to support enrolment and recruitment of student.
3. 交流Communications
-参与、倾听并回应家长的意见,在问题出现之前就发现问题,并提出解决方案
Engage, listen and respond to the parent body, picking up on issues before they arise and putting forward plans to deal with them.
-参与策划全校范围内的庆祝活动和官方访问;
Take part in the planning of all School wide events celebrations and official visits.
任职要求
Skills and Experience Required
-相关专业本科及以上学历
Bachelor's degree and above.
-具有5年以上的招生和市场营销部门/机构的工作经验。
With above 5 years’ experience in Admissions & Marketing Department/ Agency in an education related industry within a school context.
-卓越的沟通和人际关系技巧。
Exceptional communications and interpersonal skills.
-较强的家校沟通能力。
Strong parents-school communication skills
-熟悉数字营销和社交媒体。
Familiar with digital marketing and social media
-具有良好的英文沟通能力和服务意识
Fluent in English and good service skills
-可根据工作需要接受出差安排。
Willing to travel as required for work assignments.

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