产品市场经理

1. Go-to-Market (GTM) Strategy

Develop and execute GTM plans for new product launches.

Define launch timelines, messaging strategies, and key deliverables.

Coordinate with sales, product, and regional teams to ensure aligned execution.

2. Product Positioning & Messaging

Craft compelling value propositions and messaging frameworks tailored to different customer segments.

Differentiate the product from competitors in a clear, concise way.

Ensure consistency of messaging across all channels (website, packaging, campaigns, etc.).

3. Market Research & Customer Insights

Analyze market trends, competitor landscape, and customer behavior.

Conduct user interviews, surveys, or focus groups to gather feedback.

Translate insights into actionable product or marketing strategies.

4. Sales Enablement

Develop tools and training for sales teams (e.g., sales decks, one-pagers, battle cards, product FAQs).

Educate internal teams on product features, benefits, and target personas.

Work closely with regional sales managers and distributors to localize marketing efforts.

5. Product Lifecycle Management

Support product roadmap planning through customer and market feedback.

Drive marketing strategies across all stages: introduction, growth, maturity, and end-of-life.

Assist in planning promotions or repositioning as products mature or face competitive pressure.

6. Cross-Functional Collaboration

Work closely with product managers (PMs), industrial design (ID), hardware/software engineers, and UI/UX teams.

Partner with brand marketing, digital, PR, e-commerce, and customer support.

Act as the bridge between technical teams and the market.

7. Campaign & Content Strategy

Lead product launch campaigns across channels: digital, retail, events, influencers, etc.

Manage creation of product videos, demos, blog posts, website pages, and packaging content.

Collaborate with agencies or internal creative teams.

8. Performance Monitoring & Optimization

Track the success of marketing efforts through KPIs: sales growth, lead conversion, campaign ROI, etc.

Use data to refine strategies.

Job Requirements:

1. Bachelor’s degree in Marketing, Business, Communications, or a related field.

2. Five(5) years of experience in product marketing, preferably in consumer electronics, hardware, or tech-related industries.

3. Experience working with global teams or launching products in international markets.

4. Passion for consumer electronics, design innovation, and user experience.

5. Bilingual or multilingual skills (depending on market) is an advantage.

关于我们：

深圳爱图仕创新科技股份有限公司总部位于深圳，是一家专注于影像器材领域，集研发、生产、全球化销售于一体的高新技术企业，公司全球员工超过1000人。

爱图仕在美国、荷兰、新加坡、印度、巴西等地均设有子公司、办事处，全球用户超过190万，销售网络覆盖超过175个国家。公司旗下拥有Aputure爱图仕、amaran艾蒙拉、DEITY谛听、智能控制系统Sidus Link等四大自主研发的软硬件产品品牌，几乎在全世界的专业影视剧组、内容创作工作室、专业直播间中都能见到爱图仕产品的身影，爱图仕已经成为全球发展速度最快的专业影像器材企业之一。