Senior PR and Communication Officer

87 Responsible for implementation of effective PR and communication strategies to promote brand image

87 Execute all public relations activities and maintain strong relationships with media, influencers and agencies

87 Communicate with media and influencers, strategically planning the message to be conveyed as well as handling all internal communication

87 Cover regional press according to the strategy defined together with the Headquarter Coordinate and communicate with agencies, production houses and internal departments for all PR related events

87 Prepare press releases and newsletter translation in both English and Chinese

87 Ensure seats and gifts are arranged for events and fashion week, and communicate with the Press to get comments about our new collections or information for them to draft editorials

87 Handle sample and inventory at the end of each season in collaboration with the Logistic, Finance, and buying department

87 Ensure proper communication with editors, influencers and agencies

87 Identify joint promotion and celebrity endorsement opportunities

87 Collect and gather information related to competitors’ activities at a regional level

87 Propose and establish communication plans to be in line with the global brand strategy and guidelines

Job Requirements:

87 Bachelor’s degree holder with minimum 3 years relevant experience in fashion retail industry

87 Strong interest in fashion

87 Excellent interpersonal, communication and presentation skills

87 Good connection with fashion media, press, bloggers, celebrities etc

87 Strong network in local market and with regional exposure will be an advantage

87 Able to work multi-tasks, meet deadlines and work under pressure

87 High Proficiency on both written and spoken in English and Chinese

87 Fluency in English and Mandarin