Creative is a global leader in digital entertainment products. Established in Singapore in 1981, Creative envisioned that multimedia would transform how individuals engage with their personal computers. Renowned for pioneering the multimedia revolution with its Sound Blaster sound cards, Creative continues to drive digital entertainment through advanced audio solutions, top-tier wireless speakers, high-performance headphones, and portable media devices. The company’s innovative hardware, proprietary technologies, applications, and services ensure users enjoy superior digital entertainment experiences anytime, anywhere.

Since introducing the immensely popular Sound Blaster sound cards and establishing the industry benchmark for PC audio in 1989, Creative has capitalized on its state-of-the-art audio technology, a vast user base of 400 million, and a strong brand presence to expand into the dynamic Personal Digital Entertainment (PDE) market.

Today, Creative is widely acknowledged as a global innovator in audio and PDE sectors, providing comprehensive, high-quality digital entertainment experiences through its hardware, software applications, and services. Striving for harmonious design and functionality, each product is crafted to delight both the senses of sight and sound.