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新蜂味(上海)营养品有限公司-logo

新蜂味(上海)营养品有限公司

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Flavormax, established in 2021, is a bee element enterprise exploring new lifestyles, aiming to create superior quality and unique bee element products to open up new scenarios of natural, healthy, and sustainable living. By doing so, it provides endless possibilities for a healthy life each day.

The company is dedicated to discovering natural and high-quality raw bee products from around the globe, refining them through strict quality control and global distribution, offering efficient and applicable solutions in food & beverage, nutrition & health, personal care, and animal nutrition.

Bee products are nature’s generous gift, reflecting the diligent work of bees in maintaining ecological balance. Beekeepers act as custodians, moving these products from wilderness to urban settings, promoting a natural, healthy, and sustainable lifestyle.

Rapid social development has accelerated life rhythms, often leading to an unhealthy or suboptimal state among many. The efficient organization of bee colonies and their natural, healthy products can create a new scene of natural, healthy, and sustainable living—from starting the day with honey water, using propolis mouthwash after meals, to repairing daily fatigue with royal jelly at night.

Flavormax's shareholder companies have over 40 years of experience in collecting bee product raw materials, holding significant shares of the domestic market for wax (35%), propolis (20%), and royal jelly (25%). This gives Flavormax a strong advantage in acquiring and controlling upstream bee product raw materials.

Flavormax has integrated high-quality resources across the bee industry chain, establishing a direct channel from production to consumption, and building a full industrial model centered on "leading company + beekeeping base + innovation lab." The company also works on establishing a database of bee product raw materials, optimizing supply structures, and fostering a healthy bee product supply ecosystem.

Founded in September 1995, the production base is located in Jiangshan, known as China’s “honeybee hometown.” With a factory area of 39 acres and GMP-standardized facilities covering more than 20,000 square meters, it includes workshops for royal jelly, freeze-dried powder, honey, propolis and wax, formulation, extraction, and large and small cold storage units. It also features a quality control center spanning 600 square meters and equipped with advanced laboratories and complete facilities for developing and producing bee products. The facility has passed ISO9001 quality system certification, HACCP system certification, EU organic certification, US organic certification, Japanese pharmaceutical foreign manufacturer certification, Kosher certification, and Halal certification. Products are exported to over 60 countries and regions, collaborating deeply with well-known domestic and international companies in health supplements, medicines, foods, and cosmetics, continuously expanding applications of bee products in various industries.

The International Quality Testing Center spans 600 square meters, with investments exceeding 10 million yuan and over ten professional food testers. Equipped with state-of-the-art devices meeting import requirements from Europe, America, and Japan, it ensures product quality and safety.

The production base houses a standardized laboratory equipped with advanced detection instruments such as LC-MS/MS, GC-MS/MS, HPLC, and UV, capable of self-testing moisture, protein, sugar, and microbial content in honey and royal jelly, as well as pesticide and veterinary drug residue tests. Regular data comparisons with government testing centers and international institutions like Intertek, QSI, and SGS ensure product safety and quality, laying a solid foundation for creating premium bee products.

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