萝贝拉（上海）商贸有限公司

The narrative unfolds in 1954, when Ada Masotti, a pioneering corset-maker (couturière), established the revered lingerie label in Bologna. La Perla stands as one of the few historic fashion enterprises founded by a woman, and this year commemorates its 65th anniversary. The brand's moniker was inspired by Masotti's meticulous presentation of her creations to clients: packaging them meticulously in red velvet boxes akin to those used for precious jewelry.

Her chosen name, La Perla, indeed encapsulated the potential and promise of her endeavor. Embarking on her journey at a time when stretch fabrics were nonexistent, and skilled tailoring was the sole method to shape garments, Ada Masotti laid the groundwork for the meticulous attention to detail and pursuit of perfection that remain integral to La Perla's ethos today.

La Perla has since blossomed into a globally recognized luxury undergarment brand. "La Perla has adapted alongside the evolution of women," asserts the brand's Creative Director, Alessandra Bertuzzi, yet "the essence of functionality, technicality, and craftsmanship that are its hallmark have remained steadfast."

Following the acquisition by Italian businessman Silvio Scaglia through his Pacific Global Management holding company in 2013, the brand was subsequently purchased by German entrepreneur Lars Windhorst under his investment firm, Tennor Holding B.V., in February 2018. Windhorst's objective is to propel La Perla to new heights, continuing Scaglia's vision of establishing a worldwide luxury brand, all while maintaining production within Europe.

La Perla's strategic direction centers on leveraging business opportunities in each market, modernizing its core operations while preserving authenticity and relevance to contemporary luxury consumers. The brand remains committed to its foundational values, iconic collections, and distinctive DNA.

Aspirations include transforming La Perla into a luxury daily lingerie and intimate apparel brand, consistently introducing innovative products to foster loyalty among existing customers and attract new ones.