杜莎夫人展览（上海）有限公司

Merlin Entertainments Limited is a globally renowned operator of family entertainment attractions. As one of the top three tourist attraction operators in the world, Merlin runs more than 140 attractions across 25 countries and four continents. The company aims to provide memorable experiences to millions of visitors worldwide through its iconic global and local brands, as well as the dedication and passion of its employees.

Founded in 1999, Merlin Entertainments Group is headquartered in Poole, Dorset, UK, and owns numerous globally recognized brands spanning two categories: Midway attractions and theme parks.

'Midway' attractions are high-quality, branded indoor attractions typically offering a 1-2 hour experience, located in city centers, shopping malls, or resorts. Currently, there are over 116 Midway attractions in 22 countries.

Merlin's theme parks are domestic theme park brands in various countries that include themed accommodations for families, teenagers, and young adults. These parks cover large areas and serve as multi-day outdoor vacation destinations.

Since entering the Chinese market in 2006, Merlin has established seven indoor attraction brands in China, including Madame Tussauds, LEGOLAND Discovery Centres, Changfeng Ocean World, SEA LIFE, The Dungeons, Little BIG City, and Peppa Pig World of Play, with locations in Beijing, Shanghai, Wuhan, Chongqing, and Shenyang. These attractions not only create high-quality tourism resources for local areas but also offer rich and unforgettable entertainment experiences to every visitor.

Legoland Parks in Shanghai, Shenzhen, and Chengdu have now been officially launched and will become immersive parent-child interactive experience parks in Asia.

Merlin China will build a complete and warm diversified brand matrix, enhance the advantages of brand-centric chain and global layout, and achieve sustainable growth in the Chinese market.