艾基诺（上海）商贸有限公司

**Subdued**
An Italian fashion brand catering to trendy and fashionable teenage girls aged 12-19, Subdued has become the go-to global destination for this demographic.

**DESIGNED FOR DAILY LIFE**
Subdued outfits blend style with versatility, suiting school, daytime, and nightlife. With a wide range of clothing and accessories, our collections offer endless mix-and-match possibilities, ensuring a unique shopping experience and the perfect small gift.

**CONNECTED TO OUR AUDIENCE**
At Subdued, we're driven by the spirit of youth. Working alongside teenagers, we stay updated on their lifestyles and trends. Active across all social media platforms, we collaborate with inspiring young individuals to create engaging content.

**FOCUSED ON OUR TARGET**
Our stores are tailored hubs for teens, fostering a strong connection with our core audience through strategic marketing and trend analysis by our "cool hunters."

**INVESTMENT & EXPANSION**
In March 2024, **NUO CAPITAL**, an investment firm owned by Exor N.V. (a leading European family-controlled holding company) and The World-Wide Investment Company Limited (Hong Kong's oldest family office), invested in Subdued.

NUO focuses on supporting the growth of medium-sized Italian firms, particularly in Asia's rapidly expanding markets. The NUO Asia team based in Shanghai will spearhead the launch and expansion of Subdued in Asia.