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EC is an innovative, full-service advertising agency that seamlessly merges online and offline marketing strategies. As a provider of brand management and integrated marketing solutions, the company has cultivated a global team with expertise in strategy, creativity, internet technology, and execution capabilities through years of industry specialization. EC demonstrates exceptional competitiveness in the development of marketing strategies, creative campaigns, and national-scale implementation within the consumer goods industry.

EC offers comprehensive brand management and integrated marketing services to multinational consumer goods companies such as L'Oreal, Budweiser, Unilever, among others. The service portfolio encompasses brand strategy formulation, creative development, and end-to-end execution, utilizing a variety of channels including digital engagement, media relations, brand launch events, experiential activities at retail outlets, and online e-commerce initiatives.

From a service perspective, EC leverages online and offline consumer interactions to identify and engage target audiences, utilizing experiential activities to foster brand recognition and product understanding. A configurable platform and a seasoned project team enable EC to build scalable project management across the nation. The service delivery process spans from initial market research, brand positioning, strategic planning, content creation, creative design, production, and execution, forming a complete service cycle.

Notable projects include extensive consumer engagement programs spanning hundreds of cities and thousands of retail locations, cross-channel marketing campaigns targeting millions of consumers, brand positioning initiatives for new and established brands, media events for product launches, and additional internal events like company retreats, charity events, and industry forums.