傲基科技

We are a leading global brand e-commerce company, specializing in high-quality furniture and home goods. With robust supply chain management and efficient logistics solutions, we provide consumers with enjoyable living experiences across various "home and lifestyle" scenarios.

The English name of our company is AuGroup. "Au" is the chemical symbol for gold, symbolizing excellent quality. We hope that every employee at AuGroup can shine brightly and become a better version of themselves. We consistently create high-quality products that are cherished and recognized by the public like gold. "Group" represents a conglomerate, which consists of people and a series of products, symbolizing a cohesive whole. As a multinational corporation, we aspire to create greater value for the world and serve as a cornerstone of pride for the Chinese people. —— Expectations for the development of AuGroup by Founders Lu Haitr and Zé Huiyue

As an internet brand operator, AuGroup's mission is to "connect the world and create beauty." Leveraging our multi-brand operational capabilities, full business chain digital support, supply chain management, and flexible organizational structure, we effectively enter various "home and lifestyle" scenarios. We meticulously craft beautifully designed, high-quality, and advanced furniture, home goods, power tools, appliances, consumer electronics, and sports and health products. Our primary business involves cross-border B2C operations through third-party online platforms such as Amazon.

In terms of technological innovation, AuGroup places significant emphasis on technology accumulation. By December 2023, we have accumulated hundreds of invention, utility model, and design patents. We have been repeatedly recognized as a national high-tech enterprise, a national e-commerce demonstration enterprise, and a Guangdong provincial engineering technology research center. In 2019 and 2020, we received two awards for Shenzhen Enterprise Innovation Records.

Regarding products and brands, to meet the diverse and high-quality requirements of end customers, AuGroup has developed a multi-category and multi-brand cross-development brand system. Our main markets are in North America, Europe, the Middle East, and other economically advanced regions with high consumption demands, achieving high recognition in overseas markets.

AuGroup empowers upstream manufacturers through technological and retail model innovations, promoting the transformation and upgrading of manufacturing industries. Our overseas brand influence continues to grow: we have won the Red Dot Design Award and iF Design Award from Germany for many consecutive years; in the "BrandZ™ Top 50 Chinese Brands Going Global" ranking released by WPP and Google, we have been listed for five consecutive years; in 2019, three of our brands were included in the "Top 100 Chinese Export Cross-border Brand List" by Amazon Global Selling, serving as exemplary cases of Chinese brands going global.