诚实果品

Shanghai Wellfruit Co., Ltd. (Shanghai Honest Fruit Basket Fruit Products Co., Ltd.) was officially established in 2014. The company adheres to the corporate values of "being honest, doing things for others, focusing on innovation, and being courageous to take responsibility." Honest Fruit has innovatively introduced the "warehouse chain" model in China's fruit industry, which is widely popular among consumers with its "store-behind-warehouse, global direct procurement, one-box wholesale" approach. After five years of development, Honest Fruit has become a well-known warehousing-style fruit new retail chain enterprise in China, operating more than ten directly operated and joined franchise stores in Shanghai, Jiangsu, and Zhejiang, equipped with over ten thousand square meters of professional cold storage and sorting centers, with an annual output value close to one billion yuan. It has been praised by the international authoritative media "International Fruit and Vegetable Report" as the Costco of China's fruit industry. In 2019, Honest Fruit officially launched the national market and fully initiated its second entrepreneurship plan. In the next 2-3 years, Honest Fruit will comprehensively layout major cities in East China, South China, North China, Southwest China, etc., and achieve the strategic goal of 1,000 new retail stores under the Honest Fruit brand, thus promoting the comprehensive healthy development of China's fruit retail industry.

**Brand Overview:**

**Brand Connotation:**
For customers: Serve customers with integrity and affordability, be an honest enterprise, and be a conscientious enterprise;
For employees: Be honest, practical, and diligent.

**Brand Positioning:** Global fruit origin direct sales center factory store.

**Brand Planning:** Taking Shanghai as the center, quickly expand the Yangtze River Delta market, achieve sales of over 10 billion yuan within 5 years, provide a platform for dreamers, and help more people realize their dreams.

**Brand Mission:** Integrate the best fruits in the world and ensure that ordinary people can eat safe fruits.

**Brand Commitment:** Honest Fruit Wholesale ensures that every customer buys with peace of mind and eats with confidence, offering four commitments:
Service Commitment: Unconditional return within 6 hours based on the receipt;
Product Commitment: 12-hour product from origin to store;
Quality Commitment: 24-hour product from origin to customer's dining table;
Freshness Commitment: 48-hour products without inventory in the store.

**Brand Core:**
Good Quality: 100% first-class fruits directly from the origin;
Good Freshness: Freshness 72 hours ahead of retail stores;
Good Price: Over 40% lower price than similar quality in the market.

Website: http://www.shcsgp.com/