默林娱乐集团

Merlin Entertainments ******* is a globally renowned operator of family entertainment locations. As one of the top three largest visitor attraction operators in the world, Merlin manages over 140 attractions across 25 countries and four continents. The company aims to deliver memorable experiences to its millions of guests worldwide through its iconic global and local brands, as well as the dedication and passion of its employees.

Founded in 1999, Merlin Entertainments Group is headquartered in Poole, Dorset, UK. It boasts a diverse portfolio of globally recognized brands spanning two categories: midway attractions and theme parks.

Since entering the Chinese market in 2006, Merlin has established seven indoor brands, including Madame Tussauds, LEGOLAND Discovery Centres, Changfeng Ocean World, SEA LIFE, The Dungeons, Little BIG City, and Peppa Pig World of Play, with locations in Beijing, Shanghai, Wuhan, Chongqing, and Shenyang. These attractions not only create high-quality tourism resources for the local areas but also provide each guest with rich and unforgettable entertainment experiences.

The official launches of Legoland Park Shanghai, Legoland Park Shenzhen, and Legoland Park Chengdu mark the beginning of immersive parent-child interactive experience parks in Asia.

Merlin China will develop a comprehensive and warm diversified brand matrix, enhancing the advantages of brand-centric chain operations and global layout, and achieving sustained growth in the Chinese market.