市场营销经理

About Us: FineWonders, sister cultural brand of Nan Shufang, is an elite organization dedicated to curating exceptional travel experiences for high-net-worth individuals and groups. We specialize in providing high-end, curated cultural experiences, combining luxury travel with deep cultural engagement. Our members are discerning and appreciative of fine arts, culture, and heritage, and our brand embodies refinement, exclusivity, and cultural exploration.

Role Overview: We are looking for an experienced and dynamic Marketing Manager to join our team at FineWonders. This individual will play a key role in defining and executing marketing strategies that enhance our brand presence, drive customer acquisition, and increase engagement across all channels. You will be responsible for shaping our marketing vision, working closely with senior management team of FineWonders, and leading marketing initiatives that promote FineWonders study tours to our target audience in multiple marketing channels.

Key Responsibilities:

61 Strategy Development: Design and implement innovative and data-driven marketing strategies to build and grow the FineWonders brand in both domestic and international markets.

61 Campaign Management: Lead the development and execution of marketing campaigns across multiple platforms (digital, print, social media, and events).

61 Brand Development: Work to strengthen the brand's positioning in the luxury and cultural travel sectors. Ensure that all marketing efforts align with FineWonders' values and target audience.

61 Content Creation: Oversee the creation of high-quality, engaging content (website, articles, social media platform posts, podcast, videos etc.) that reflects the cultural richness and luxury experience of our brand.

61 Marketing Collaterals: Produce and manage all marketing assets, product collaterals, posters, brochures including all design materials.

61 Customer Acquisition & Retention: Identify opportunities to attract new clients while ensuring the satisfaction and loyalty of existing ones.

61 Market Research & Analytics: Conduct regular market research to stay on top of industry trends, customer preferences, and competitor strategies. Use data to inform decision-making and measure the success of marketing campaigns.

61 Partnership Management: Collaborate with external partners, influencers, PR channels and medias to promote FineWonders brand. Negotiate partnerships and manage relationships.

61 Budget Management: Manage and optimize the marketing budget, ensuring maximum ROI on all campaigns and activities.

61 Event Planning: Coordinate and oversee marketing activities related to key events such as new product line launches, VIP gatherings, and cultural workshops.

61 Reporting: Monthly timely report and review with FineWonders stakeholders; manage 3rd party marketing vendors and in-house marketing exective or interns.

Qualifications:

61 Bachelor’s degree or above in Marketing, Business Administration, Communications, or a related field.

61 5+ years of experience in marketing, preferably in the luxury, travel, education or cultural sectors.

61 Strong knowledge of digital marketing platforms including social medias ( Little Redbook, Tiktok, Wechat platform etc), search engine marketing, and email marketing etc.

61 Experience in PR and event management.

61 Excellent communication and project management skills, with the ability to work across multiple teams and stakeholders.

61 Proven track record of driving successful marketing campaigns and managing large-scale initiatives.

61 Ability to analyze data and turn insights into actionable strategies.

61 Fluent in both Chinese and English (both written and spoken).

61 Passion for working for a growing and start-up company, cultivating cultural experiences and proving high-end customer services.

61 Flexiblity in frequent travel both domestic and internationally.

What We Offer:

61 Competitive salary and social benefit packages

61 Performance-based bonus (1-2 months’ salary).

61 Internal and external trainning opportunities

61 Paid annual leaves up to 15 days per year.

61 An opportunity to work in a dynamic and creative environment with a team dedicated to life-long learning, excellence and growth.

61 Access to exclusive cultural educational events and domestic and international travel experiences.

61 The chance to work in a fast-growing company and shape the future of an influential

61 topline cultural travel brand of China.

Salary: 150,000 – 180,000 RMB per year( TBD)

Bonus: 1-2 months’ salary based on reaching personal and team target

职位名称：放翁游学 大中华区市场营销经理

工作地点： 上海，中国

关于我们：

放翁游学FineWonders，是楠书房文化品牌的姐妹公司，我们是一家致力于为国内外的高净值人群提供卓越文化旅行体验的***品牌。我们专注于将奢华旅行与深度文化体验相结合，为客户提供VIP课程或者专属定制的文化旅行线路。

我们的会员群体品味独特，追求艺术、文化和传承的深度，而我们的品牌代表着精致、独特和全球深度的文化探寻。

职位概述：

我们正在寻找一位经验丰富且富有创意，并且乐于接收挑战，适应快节奏工作环境的市场营销经理加入放翁游学中国团队。

此职位将承担关键责任，制定并且执行市场策略，提升放翁游学在国内外的品牌影响力、推动内外部新的客户获取，提升老客户粘性和忠诚度的市场营销策略。您将与放翁游学的高级管理层密切合作，负责领导我们的市场活动，不断提升放翁游学品牌在高端市场中的客户影响力。

主要岗位职责：

61 战略规划和品牌建设：

设计并执行全年的市场营销策略和计划，提升Fine Wonders放翁游学品牌在国内外市场的影响力。

加强品牌在中国高端文化旅游领域的定位，确保所有市场推广活动符合放翁游学的的品牌价值和目标受众。

61 预算管理： 管理并优化市场预算，确保所有活动和项目的***投资回报。

61 活动策划和PR发布：

市场活动开发与执行，运用线上线下多种营销推广平台（数字、社交媒体抖音小红书视频号、线上线下活动等）来宣传品牌以及获客，提升转化率。

负责与关键活动相关的市场营销策划，如新线路发布会、VIP客户回馈、老客户聚会和文化工作坊等。

61 内容创作和管理供应商：

监督高质量的内容创作（网站内容，播客，社交媒体内容发布、视频制作等），以定期高质量的内容输出来展示放翁品牌的文化底蕴，加强用户体验。

61 客户获取与维护：

开发新的推广渠道，寻找吸引新客户的机会，并确保老客户的满意度和忠诚度。

61 市场调研与数据分析： 定期进行市场调研，掌握行业趋势、客户偏好及竞争对手策略。运用数据推动决策，评估营销活动效果。

61 合作伙伴管理：

与内部以及外部合作伙伴、意见领袖及媒体等开展合作，洽谈品牌合作机会并维护内外部的合作伙伴关系。

职位要求：

61 本科及以上学历，市场营销、商业管理、传播学等相关专业。

61 5年以上市场营销经验，具有奢侈品、高端旅游、教育或文化行业背景者优先。

61 精通数字营销平台，包括但不限于网站，搜索引擎，社交媒体，PR, 邮件和微信营销等

61 优秀的沟通能力和项目管理能力，擅长跨部门协作。

61 有成功管理大型项目的市场经验。

61 能够分析数据，并转化为可执行的策略。

61 流利的中英文沟通能力（书面及口语）。

61 对国内外的文化体验和服务高端客户充满热情。

61 能够灵活出差和适应快节奏的工作环境

我们提供：

61 具有竞争力的薪资待遇和福利，包括五险一金，带薪年休假等额外福利

61 基于个人和团队业绩表现的年终奖金（1-2个月薪资）

61 内部和外部的培训机会

61 在富有创意且充满活力和挑战的团队中工作的机会

61 参与独家文化活动和体验

61 参与塑造一个中国最具有影响力的高端旅游和文化品牌